![]() ![]() Sixty percent get their news from social media, according to the Oliver Wyman Forum’s Global Consumer Sentiment Survey. Gen Zers are the first true digital natives, growing up in an online world and with a smartphone in their pockets from an early age. Here are three strategies that hold the key to success: To engage and capture the Gen Z market, financial service brands need to meet these consumers where they are and on their own terms. Brands also need to retool their marketing approaches to reach a generation that gets its information mainly from social media rather than traditional channels, and trusts people who look and sound like themselves. They want financial services that are seamless, personalized, and capable of completing transactions instantaneously. While the region’s Gen Zers trust traditional banks more than digital-only ones, according to a recent survey by YouGov, these young consumers are demanding. Winning their business won’t be simple or straightforward, though. The region is home to nearly 60 percent of the world’s Gen Zers (people born between 19), according to the United Nations, and a strong growth outlook stands to enhance their spending and investing power. ![]() ![]() Generation Z is poised to reshape the global banking landscape, and no place will feel the impact quite like Asia. Wed, J 19:00 17 0b90359a9a73bfde9567d04c10a118a0 2 Academia Generation-Z,financial-services,Asia,brands,customers,investment,social-media,digital Free ![]()
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